I don’t know about your family, but in my family, there are a number of “die hard” football fans. Basically the situation is this. If their team is playing, don’t walk in front of the television, unless it is a commercial. Now my husband, Bob Schulenberg and I are definitely “die hard” Broncos fans, but we don’t always watch the game. I suppose lots of people would say that if we don’t watch the games, we aren’t “die hard” fans, but I say we are. You will never see me going for another team if they are playing my Broncos. I will root for my kids teams, as long as they are not playing the Broncos. That’s just the way it is. Now, in our house, there is no big football fight, because both Bob and I agree that the Broncos are our team, but our kids have homes that are in football division, making game day a little more heated. Nevertheless, I doubt if game day was ever quite as heated in my kids houses as it was with the Heidi Bowl. For many of you, I’m sure that a question has now arisen…namely, “What is the Heidi Bowl?” In fact, I’m sure that many of you are wondering if I know anything about football at all. True enough, there are a number of Bowl games played, with the ultimate one being the Super Bowl, and yes, I do know about football, and I assure you that the Heidi Bowl did exist.
The Heidi Bowl was played on November 17, 1968. The two teams were the Oakland Raiders and the New York Jets. The game between the Jets and the Raiders was a classic nail biter. It featured two of the league’s best teams and 10 future Hall of Fame players. With a little more than a minute left to play, the Jets kicked a 26-yard field goal that gave them a 32-29 lead. After the New York kickoff, the Raiders returned the ball to their own 23-yard line. What happened after that will go down in football history. The Raiders quarterback Daryle Lamonica threw a 20 yard pass to halfback Charlie Smith. A facemask penalty moved the ball to the Jets’ 43 yard line, and on the next play, Lamonica passed again to Smith, who ran it all the way for a touchdown. The Raiders took the lead…32-36. Then the Jets fumbled the kickoff. Oakland’s Preston Ridlehuber managed to grab the ball and run it two yards for another touchdown. Oakland had scored twice in nine seconds, and the game was over. Oakland won…43-32.
I’m sure you are still wondering how this was called the Heidi Bowl. Well, I’ll tell you. At the point where the game had just 65 seconds left, NBC switched off the game and put on the movie, Heidi, which had been scheduled to start at that point. The Oakland Raiders came from behind to score two touchdowns in nine seconds. They beat the New York Jets…and no one saw it, because they’re watching the movie Heidi instead. So the only people who got to see the end of that intense game were the people in the stands. Viewers were outraged, and they complained so vehemently that network executives learned a lesson they’ll never forget. “Whatever you do,” one said, “you better not leave an NFL football game.” It didn’t matter what was scheduled…the game is played out.
The Heidi Bowl was not a Bowl game that anyone, who loves football, ever wanted to watch, but it was one that was played, nevertheless. For anyone who doesn’t care about football, I’m sure that the thought was, “Oh for Pete’s sake, what is the problem?” Well, that was not the question for the NBC executives ever again. The problem is a huge one. Ratings!! If you want the ratings, don’t make such a big mistake as to jump out of a game 65 seconds before it’s over. Sure, most of the time there wouldn’t be much change, but you just never know…and if it does, you don’t want to deal with the aftermath.
One day in mid 1916 or early 1917, my great uncle, John Spare, who would marry my great aunt, Mina Schumacher on January 8, 1921, was involved in an altercation along the Mexican border, while he was serving in Company B of the North Dakota National Guard. John had enlisted on June 30, 1916 at the age of just 17 years, and his company was assigned to the United States/Mexican border, as we were in the middle of a war with Mexico…really this was border patrol, because there were some pretty dangerous characters running around Mexico, terrorizing the people. One of the most notorious was Pancho Villa. The viciousness of José Doroteo Arango Arámbula…better known as Pancho Villa, was well documented. In a story told by a survivor of his first raid on March 7, 1916, the ruthlessness of this villain is made clear. Pancho Villa and 600 of his renegade followers rode into Columbus, Mexico (population 350) at four o’clock on that morning, riding horses and mules stolen from the Calvary at Camp Turlong just across the border. The camp was the headquarters for the 13th Calvary, and there were about 120 soldiers stationed there. Pancho and his men stole everything of value in the town, and set fire to all its buildings. Many merchants were killed, but the townspeople resisted so strongly that Pancho lost 100 men. He nevertheless, escaped to ride again and continue his raids on both sides of the border.
In haste, the United States sent soldiers to guard the borders. Unfortunately they were not well equipped, because of the unpreparedness of the military machine at the time. Many of those men, including my great uncle’s company were sent down there without ammunition, and told that those who had ammunition would fight an attack if it came, while the others would dive under the bridge until the attack was over. They neglected to tell them that none of them had ammunition, and the men did not know that until all of them jumped under the bridge at the same time. It was then that the horrible truth was revealed. The hope, apparently, was to make Pancho think this was a large army to be reckoned with, in the hope that they would not try to attack them. They sorely misjudged the ruthlessness of this man, but the good news was that Pancho and his men were already in a gun fight with the 13th Calvary, so they took little notice of this small band of men hiding under the bridge, hoping that the villain and his men didn’t circle around and come back. I don’t know how long Great Uncle John was stationed there, but it is my guess that one day was too much…unless they were given some ammunition, that is.
Great Uncle John survived the war, and returned to Fargo, North Dakota, where he married my Great Aunt Mina. While he would still serve in the military for a long time, their lives would be happy and blessed with a daughter, Pauline Jessie Spare, who always went by Paula, on March 23, 1922. Pancho Villa continued to wreak havoc in Mexico, and along the border, until 1920, when he retired. For whatever reason, he was given a large estate, which he turned into a Military Colony for his formers Villistas, as his men a become known. Then, in 1923, Pancho decided to once again involve himself in Mexican politics, and on July 20, 1923, when he was killed by an assassin, who had probably been hired by the president of Mexico, Álvaro Obregón. When I read that Pancho Villa had been assassinated on this day in 1923, I remembered that Great Uncle John Spare had once had a close encounter with him, and I wondered how he and Great Aunt Min felt when they heard the news. Parral, Chihuahua, Mexico was a long way from Fargo, North Dakota, and a number of years had passed, so maybe they gave it little thought, or maybe they breathed a sigh of relief, knowing what kind of a man he was, and just how close Great Uncle John had come to losing his life that day, along the United States and Mexican Border.